George Lois Quotes Archive
This is a collection of quotes about food from George Lois.
To me great advertising can make food taste better
Posted October 6, 2015
“To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I’m not lying; I’m just saying, ‘This one’s more fun, this one’s more exciting.'”